Saturday, October 19, 2013

Dear Marketer, Has Facebook f**ked up your page interaction rates? Read on…


 We are half way into the year and a number of social media agencies and digital marketing managers are not having a great time explaining a dip in their Facebook page interactions. With more than 200 brand pages having more than one million fans and more than 1000 companies doing some or the other form of social media promotions in India, there seems to be a lot of money invested in fan acquisition over the last few years.

Monday, January 28, 2013

Facebook Graph Search's buzz on Twitter

Facebook’s new product Graph Search has created a lot of buzz all around. Here is a look at how the Twitterati responded to "The Third pillar" of Facebook.

Monday, December 31, 2012

Brands with 1 million plus fans of Facebook in India

With 75 brands in India crossing the one million fans mark on Facebook. Here is a small study of their presence on Facebook.


Wednesday, December 26, 2012

Measuring ROI for Social Media campaigns


Social media campaigns are at the fag end of the fascination phase and brand custodians are looking for quantifying value from such campaigns. Even for the brands who are simply excited about taking a social media campaign live, it would only help to present the power of amplification on social media with some number crunching. Here are some tips for packaging and presenting the efforts of a campaign with statistics.

Planning Paid Outreach for Social Media Campaigns


Planning paid outreach is an imperative part of social media campaigns. You neither would want to overdo and affect the ROI of the campaign adversely. Nor would you want a great idea lying around in one corner of the internet space and not reach out to the people.

Here are some of my tips that help you plan paid outreach for social media campaigns effectively.

Planning Social Media Outreach for your Brand


With about 600 brands already on Facebook and about 100 plus brands on Twitter in India, and with a number of brands getting ready to jump on the bandwagon, getting enough attention span for your brand on social media is going to get difficult by the day.

Tuesday, December 25, 2012

Optimizing Content for Your Brand on Social Media


Every broadcast medium today suffers from the challenge of being able to create consistently good content for their audiences.

With the frequency of the content shared on social media being much higher than say a radio or a TV show, or a magazine, it is all the more challenging for brands that pursue to ‘socialize’ with effective content.