Facebook Graph Search's buzz on Twitter

Facebook’s new product Graph Search has created a lot of buzz all around. Here is a look at how the Twitterati responded to "The Third pillar" of Facebook.

Brands with 1 million plus fans of Facebook in India

With 75 brands in India crossing the one million fans mark on Facebook. Here is a small study of their presence on Facebook.

Measuring ROI for Social Media campaigns

Social media campaigns are at the fag end of the fascination phase and brand custodians are looking for quantifying value from such campaigns. Even for the brands who are simply excited about taking a social media campaign live, it would only help to present the power of amplification on social media with some number crunching. Here are some tips for packaging and presenting the efforts of a campaign with statistics.

Planning Paid Outreach for Social Media Campaigns

Planning paid outreach is an imperative part of social media campaigns. You neither would want to overdo and affect the ROI of the campaign adversely. Nor would you want a great idea lying around in one corner of the internet space and not reach out to the people.

Here are some of my tips that help you plan paid outreach for social media campaigns effectively.

Planning Social Media Outreach for your Brand

With about 600 brands already on Facebook and about 100 plus brands on Twitter in India, and with a number of brands getting ready to jump on the bandwagon, getting enough attention span for your brand on social media is going to get difficult by the day.

Optimizing Content for Your Brand on Social Media

Every broadcast medium today suffers from the challenge of being able to create consistently good content for their audiences.

With the frequency of the content shared on social media being much higher than say a radio or a TV show, or a magazine, it is all the more challenging for brands that pursue to ‘socialize’ with effective content.

Planning Campaigns – Pre launch phase

Planning interesting campaigns on social media platforms is the need of the hour for brands. Brands spent $3.8 billion on ads in 2011 and a strong call to action can make these ads worth the money spent. Also, interesting campaigns generate more reach from the ‘Friends of fans’ pool and can drastically reduce the per fan cost on the overall media spent.