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Tips to come up with a great startup idea

Identify a gap/a problem/an opportunity in individual/comapnies/or a system's daily lives and try to come up with a better technological solution to correct that. A number of times, the people themselves might not be aware that their is a better way of doing something, since they are accustomed to following certain things in their daily lives. 

Every solution may not involve commercial transactions, however it still will get you the backing need to scale the solution. For example, Uber solves a problem in people's lives and generates revenue through those transactions, whereas Whatsapp solves a problem (unidentified problem as mentioned above - help people connect with each other quickly and help people kill time) in people's lives without a monetary transaction and hence it also has a high valuation.

The more number of people that the solution applies to, the bigger your company's contribution to their lives and hence a bigger valuation for your company.


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My father has been a wholesale distributor managing 400+ shops in Mumbai for the last 30 odd years. I have traveled with him too at time for his visits. 

The most critical thing that I have noticed that helps you to reach out to shopkeepers in the distributor network. Their relationships with them are the strongest in the supply chain and they consider their distributor as their eyes and ears to what is abuzz and trending in a particular  category/about a particular product. 

Although loyalty programs and incentive schemes work in certain categories. Most shopkeepers are looking for a good quality product that will get picked off the shelf as soon as possible.