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About me

This blog is authored by me, Hardik Joshi. I have participated in marketing endeavors of multiple brands going digital in the last decade. The list includes brands from various industries like finance, telecommunications, FMCG’s, NGO’s, automobiles, marketing agencies and a number of B2B brands. This platform is an attempt to share my experiences and opinions.

You can download my eBook, Social Media Handbook - Amateur to Pro here -

All views share here are my personal views and are not endorsed by a brand or any company.

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Popular posts from this blog

Trending Articles to occupy your Timeline on Facebook

Facebook has come up with another change about seven days ago, and this is what I noticed in my timeline today

Best way to market/advertise products/services to shopkeepers in a specific locality

My father has been a wholesale distributor managing 400+ shops in Mumbai for the last 30 odd years. I have traveled with him too at time for his visits. 

The most critical thing that I have noticed that helps you to reach out to shopkeepers in the distributor network. Their relationships with them are the strongest in the supply chain and they consider their distributor as their eyes and ears to what is abuzz and trending in a particular  category/about a particular product. 

Although loyalty programs and incentive schemes work in certain categories. Most shopkeepers are looking for a good quality product that will get picked off the shelf as soon as possible.